Most brand content in Bahrain is produced in English for a simple reason: the people producing it think, brief and get approvals in English. That default quietly writes off a […]
Choosing the wrong creator in a market this size costs you more than the fee. It costs you a launch night with no bookings, a client who now believes influencer […]
Short-form video now reaches as much as 90% of users in the GCC on a daily basis. It is not a format within the media mix any more. For a […]
Instagram has expanded its AI translations for Reels, adding Japanese, Korean, French, German and Italian to the existing options. The supported list includes several languages spoken across India, which is […]
New research from Emplifi found that 88% of consumers expect a brand to respond within 24 hours, and 86% say they are more likely to buy from a brand that […]
Since 10 July, Google has been showing public posts from professional Instagram accounts directly in its search results. Reels, carousels, single images, all of it. If your account is professional […]
Instagram is no longer just a place people scroll through for inspiration. It has become a search engine. Across the GCC and globally, a growing number of people now open […]
Social media management is one of the most commonly outsourced marketing services across the Gulf and one of the most misunderstood in terms of pricing. Costs vary wildly depending on […]
If you’ve been searching for help with your branding, social media, or website, you’ve probably come across the term “creative digital agency” and wondered what one actually does. The label […]
Instagram rolls out new features all the time, but not every update changes how brands and creators should work. The ones worth paying attention to usually affect three things: how […]
