Most agencies use AI and say nothing. We’d rather show our work. Yes, we use Claude daily at Fabianca, for the mechanical parts of the job. The thinking, the taste and the final word stay human
Give Every Client Their Own Project
Claude’s Projects are workspaces with their own knowledge base and standing instructions. We keep one per retainer client, loaded with the tone-of-voice document and approved past captions, so five people write in one voice and nobody retypes context. Fifteen minutes saved per session.
The Prompts That Earn Their Keep
Briefs from messy notes. Paste raw call notes and ask for a one-page brief, with one crucial instruction: “where I haven’t given you something, write [MISSING] rather than inventing it.” The [MISSING] tags become your follow-up email, and nothing gets hallucinated into a client document.
Transcripts into action lists. Hand it a strategy call transcript and ask for decisions, actions with owners, open questions, and anything the client said that sounds like a risk, quoted word for word. When a client later disputes what was agreed, you want their sentence, not a paraphrase.
Twenty captions, keep three. The trap is asking for “20 captions” and getting the same one twenty times. Specify what should vary: five product-led, five lifestyle, five playful, five short and blunt. The value is not the captions; it is skipping the blank page.
One concept, three platforms. Ask for the same idea as an Instagram carousel, a 15-second TikTok script and a 120-word LinkedIn post, with the instruction “keep the core message identical; change everything else.”
Bilingual sense-checks. We use it to compare Arabic copy against the English original for register and literalness, with “don’t rewrite yet” keeping it diagnostic. A native Arabic speaker on our team signs off every line that ships.
Make it argue with you. “Play a sceptical marketing director reviewing this concept. Be blunt.” Cheaper to hear it from a chatbot on Tuesday than from the client on Thursday.
What We Refuse to Use It For
No unedited AI copy ships, ever; unedited output is generic, and we have written about why generic AI content underperforms in search. No unverified fact reaches a client, because a confident wrong answer looks identical to a right one. And client-sensitive material only goes into AI tools within terms agreed with that client.
These tricks save our small team eight to twelve hours a week, all of which goes back into strategy, ideas and client time.
If that is the kind of thinking you want on your brand, speak to Fabianca about creative and content for your business →
