Aloft needed to strengthen visibility in Saudi Arabia’s saturated hotel market and attract a younger, experience-driven audience.
Approach:
We developed a structured social media calendar spotlighting F&B offerings, lifestyle moments, and live events, paired with targeted paid ads to boost reach.
Impact:
The campaign achieved 688K+ views and 100% growth in engagement, positioning Aloft Dhahran as a vibrant lifestyle hub in the Eastern Province.