The K Hotel was launching K Lounge, a new waterfront nightlife concept in Amwaj, and needed an impactful social-first launch.
Approach:
Fabianca managed the creative direction, influencer relations, and event coverage — producing cinematic launch content that highlighted the energy, cocktails, and entertainment defining the K Lounge experience.
Impact:
Within 48 hours, the campaign generated high influencer engagement and organic traction, establishing K Lounge as one of Bahrain’s most talked-about openings.