Industry: Hospitality
Overview :
The campaign focused on elevating Trader Vic’s digital presence, increasing engagement around nightlife and dining, and attracting a younger audience while maintaining brand heritage.
The Creative :
Campaign-led reels, bilingual posts, and cultural highlights showcased nightlife experiences, events, and promotions, supported by consistent storytelling. The strategy modernized the brand’s digital image and increased visibility.
Key Performance Metrics :
- 739.4K views
- 53.7K reach
- 4.3K content interactions
- 1.6K follower growth (+22.2%)